Monday, July 18, 2011

12 Free Photography Business & Marketing Guides

Today I received a really great email from ASMP providing links to a library of e-books for photographers.

I am currently a member of the American Society of Media Photographers. I highly recommend checking out their website and blog for great resources on anything from copyright to contracts.

The resources below are provided by PhotoShelter (so don't be surprised if you need to fill out a form in order to obtain the book)--providing valuable information is just another way to generate leads!

The entire library of e-books is available here.

What Buyers Want from Photographers
Our 2011 survey of over 500+ image buyers reveals insight into how to best reach them, attract their attention, and keep them coming back for more.
Download this book here.

The Freelancer’s Online Marketing Blueprint
Learn the latest online marketing tactics to attract more potential clients to your website and convert them to paying customers.
Download this book here.

The Photographer’s Guide to Selling Like a Pro
Top salesmen share their advice on cold calling, booking meetings, generating repeat business and more.
Download this book here.

Starting a Photography Business
Start your business with valuable insights from the experts and case studies from six College Photographer of the Year winners.
Download this book here.

Facebook Fan Pages for Photographers
Learn how a build a Facebook Fan Page that can grow your business.
Download this book on the PhotoShelter Facebook page.

Email Marketing for Photographers
Get an introduction to email marketing that includes the metrics that matter, case studies, and how to find an Email Service Provider that can simplify your strategy.
Download this book here.

Inspiration Handbook
Read insights from eight professional photographers on finding and cultivating inspiration.
Download this book here.

How to Sell Prints
The advice and case studies in this guide will teach you how to sell prints by creating an effective marketing plan and selecting optimal merchandise.
Download this book here.

SEO Cookbook for Photographers
Learn the secrets of Search Engine Optimization and how to use them to rank higher on search engines like Google and Bing.
Download this book here.

Photography Blog Handbook
This guide shows you how to use blogs to help grow your website traffic, deepen client relationships, and build a bigger following.
Download this book here.

Social Media for Photographers
A 55-page step-by-step guide that shows how you can use social networks like Facebook and Twitter to succeed online!
Download this book here.

Google Analytics for Photographers
Determine how users are interacting with your website and how this free service can support business decisions and future marketing expenses.
Download this book here.

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